1. Introduction

This Seller Privacy Policy explains how Aleva collects, uses, and protects information specifically related to merchants and sellers using our platform. As a seller on Aleva, your privacy and data security are our top priorities.

2. Seller Information We Collect

We collect the following information from sellers:

Business Information:

• Business registration and legal documentation
• Tax identification numbers and financial records
• Bank account information for payment processing
• Business contact information and addresses
• Business licenses and certifications

Product and Sales Information:

• Product listings, descriptions, and images
• Inventory and pricing data
• Sales performance and analytics
• Customer communication records
• Shipping and fulfillment data

Account Information:

• Login credentials and security information
• Account settings and preferences
• Marketing and communication preferences
• Technical and usage data

3. How We Use Seller Data

We use seller information to:

Platform Operations:

• Verify seller identity and business legitimacy
• Process payments and calculate platform fees
• Provide seller analytics and business insights
• Facilitate customer-seller communications
• Monitor marketplace compliance and quality

Service Improvement:

• Improve platform services and features
• Develop new tools and resources for sellers
• Personalize seller experience and recommendations
• Conduct research and analysis

Security and Compliance:

• Prevent fraud and ensure platform security
• Provide customer support and dispute resolution
• Comply with legal and regulatory requirements
• Enforce platform policies and terms

4. Seller Data Protection

We implement robust security measures to protect seller data:

Technical Security:

• End-to-end encryption for sensitive business information
• Secure payment processing (PCI DSS compliant)
• Access controls and multi-factor authentication
• Regular security audits and penetration testing
• Secure data backup and recovery systems

Organizational Security:

• Employee training on data protection
• Strict access controls and authorization procedures
• Incident response and breach notification procedures
• Regular compliance assessments

5. Information Sharing with Customers

We share limited seller information with customers:

Public Business Information:

• Business name and contact information
• Product listings and detailed descriptions
• Customer reviews and ratings
• Shipping and return policies

Performance Metrics:

• Seller response times and performance metrics
• Business verification badges and certifications
• Sales history and reliability indicators

6. Third-Party Service Providers

We may share seller data with trusted third parties:

Essential Service Providers:

• Payment processors for transaction handling
• Shipping and logistics providers
• Analytics services for performance insights
• Customer support tools and platforms

Business Partners:

• Marketing and advertising platforms
• Legal and compliance services
• Accounting and tax preparation services
• Technical support and infrastructure providers

7. Seller Analytics and Reporting

We provide sellers with comprehensive analytics:

Performance Analytics:

• Sales performance dashboards and reports
• Customer behavior and purchasing patterns
• Inventory management and optimization tools
• Financial reporting and profit analysis

Market Insights:

• Marketing performance and ROI metrics
• Competitive analysis and market insights
• Customer demographics and preferences
• Seasonal trends and forecasting

8. Data Retention for Sellers

We retain seller data for:

Active Accounts:

• Duration of account activity plus 3 years
• Ongoing business operations and support
• Continuous service improvement

Inactive Accounts:

• 1 years after last activity for potential reactivation
• Legal and compliance requirements
• Historical reporting and analysis

Specific Retention Periods:

• Financial records: 3 years for tax compliance
• Customer communications: 1 years
• Analytics data: 1 years for trend analysis
• Legal documentation: As required by law

9. Seller Rights and Controls

Sellers have the right to:

Data Access and Management:

• Access and review their account data
• Correct inaccurate business information
• Download their sales and customer data
• Request data portability

Privacy Controls:

• Request data deletion (subject to legal requirements)
• Opt-out of marketing communications
• Restrict certain data processing activities
• Manage communication preferences

10. Compliance and Legal Requirements

We may disclose seller information when required by:

Legal Obligations:

• Legal processes, court orders, and subpoenas
• Tax authorities for compliance and auditing
• Law enforcement investigations
• Regulatory agencies for oversight

Business Requirements:

• Fraud prevention and security measures
• Business verification and due diligence
• Contract enforcement and dispute resolution
• Platform integrity and user protection

11. International Data Transfers

Seller data may be transferred internationally for:

Global Operations:

• Platform operations and technical support
• Payment processing and banking services
• Customer service and support
• Analytics and reporting services

Legal and Business Needs:

• Legal and compliance requirements
• International business expansion
• Cross-border customer transactions

We ensure appropriate safeguards are in place for all international transfers, including standard contractual clauses and data protection agreements.

12. Seller Data Security Best Practices

We recommend sellers:

Account Security:

• Use strong, unique passwords for their accounts
• Enable two-factor authentication
• Regularly update business information
• Monitor account activity and reports

Data Protection:

• Report suspicious activity immediately
• Keep business software and systems updated
• Train employees on data protection practices
• Implement internal security protocols

13. Changes to Seller Privacy Policy

We will notify sellers of any material changes to this privacy policy through:

Notification Methods:

• Email notifications to registered addresses
• In-app announcements and notifications
• Platform updates and release notes
• Direct communication through seller support channels

Advance Notice:

• 30-day notice for significant changes
• Opportunity to review and accept updates
• Clear explanation of changes and impacts

14. Contact Information

For questions about seller privacy or data handling, please contact:

Email: [email protected]
Phone: +358 4002 690 34
Address: Oraskatu 3 D 39 05880 Hyvinkää, Finland

15. Seller Responsibilities

As a seller, you are responsible for:

Customer Data Protection:

• Protecting customer data in your possession
• Complying with data protection laws
• Securing your business systems and processes
• Reporting data breaches promptly

Platform Compliance:

• Maintaining accurate business information
• Complying with platform policies and terms
• Updating product and inventory information
• Responding to customer inquiries promptly

By using Aleva as a seller, you acknowledge that you have read, understood, and agree to be bound by this Seller Privacy Policy.